Jerome B. Kernan : rechercher sur Z-Library

Année:

1993

Langue:

english

Fichier:

PDF, 1.40 MB

english, 1993

Analysis of Referral Networks in Marketing: Methods and Illustration

Journal:

Année:

1986

Langue:

english

Fichier:

PDF, 1.84 MB

english, 1986

Marketing's Coming of Age

Robert E. Kleine, III, Susan Schultz Kleine and Jerome B. Kernan

Journal:

Journal of Marketing

Année:

1973

Langue:

english

Fichier:

PDF, 1.60 MB

english, 1973

Mundane Consumption and the Self: A Social-Identity Perspective

Journal:

Kernan, Jerome B., Domzal, Teresa J.

Année:

1993

Langue:

english

Fichier:

PDF, 671 KB

english, 1993

Getting a Life: Homo Ludens as Postmodern Identity

Journal:

Journal of Travel & Tourism Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 96 KB

english, 2000

Paired Comparisons and Graph Theory

Journal:

Année:

1967

Langue:

english

Fichier:

PDF, 1012 KB

english, 1967

Special Issue: Recent Developments in Survey Research || Compliance with an Interview Request: A Foot-in-the-Door, Self-Perception Interpretation

Journal:

Mizerski, Richard W., Golden, Linda L., Kernan, Jerome B.

Année:

1977

Langue:

english

Fichier:

PDF, 435 KB

english, 1977

The Attribution Process in Consumer Decision Making

Journal:

Journal of Consumer Research

Année:

1979

Langue:

english

Fichier:

PDF, 1.26 MB

english, 1979

Social perception and interpersonal influence: Some consequences of the physical attractiveness stereotype in a personal selling setting

Peter H. Reingen, Jerome B. Kernan

Journal:

James M. Hunt, Jerome B. Kernan, Deborah J. Mitchell

Année:

1993

Langue:

english

Fichier:

PDF, 797 KB

english, 1993

Materialism As Social Cognition: People, Possessions, and Perception

Journal:

Domzal, Teresa J., Kernan, Jerome B.

Année:

1996

Langue:

english

Fichier:

PDF, 1.25 MB

english, 1996

Reading Advertising: The What and How of Product Meaning

Journal:

Journal of Consumer Marketing

Année:

1992

Langue:

english

Fichier:

PDF, 1.45 MB

english, 1992

The Industrial Buyer and the Postchoice Evaluation Process

David R. Lambert, Ronald J. Dornoff and Jerome B. Kernan

Journal:

Année:

1977

Langue:

english

Fichier:

PDF, 1.03 MB

english, 1977

More Evidence on Interpersonal Yielding

Journal:

Teresa J. Domzal and Jerome B. Kernan

Année:

1979

Langue:

english

Fichier:

PDF, 1.29 MB

english, 1979

Mirror, Mirror: Some Postmodern Reflections on Global Advertising

Journal:

Journal of Advertising

Année:

1993

Langue:

english

Fichier:

PDF, 2.76 MB

english, 1993

Choice Criteria, Decision Behavior, and Personality

Journal:

Année:

1968

Langue:

english

Fichier:

PDF, 1.61 MB

english, 1968

Social Perception and Interpersonal Influence: Some Consequences of the Physical Attractiveness Stereotype in a Personal Selling Setting

Journal:

Robert D. Hisrich, Ronald J. Dornoff and Jerome B. Kernan

Année:

1993

Langue:

english

Fichier:

PDF, 305 KB

english, 1993

Perceived Risk in Store Selection

Journal:

Jerome B. Kernan and Grady D. Bruce

Année:

1972

Langue:

english

Fichier:

PDF, 806 KB

english, 1972

The Socioeconomic Structure of an Urban Area

Journal:

Daniel W. Greeno, Montrose S. Sommers and Jerome B. Kernan

Année:

1972

Langue:

english

Fichier:

PDF, 647 KB

english, 1972

Personality and Implicit Behavior Patterns

Journal:

Domzal, Teresa J., Kernan, Jerome B.

Année:

1973

Langue:

english

Fichier:

PDF, 1.26 MB

english, 1973

TELEVISION'S NEW TECHNOLOGY: HARDWARE PLUS SOFTWARE EQUAL SEGMENTATION RESEARCH

Journal:

Journal of Consumer Marketing

Année:

1985

Langue:

english

Fichier:

PDF, 1019 KB

english, 1985

Designs for Persuasive Communicationby Otto Lerbinger

Review by: Jerome B. Kernan

Journal:

Journal of Marketing

Année:

1973

Langue:

english

Fichier:

PDF, 346 KB

english, 1973

Major Household Appliances: A Lesson in Distribution

JEROME B. KERNAN

Journal:

California Management Review

Année:

1966

Langue:

english

Fichier:

PDF, 3.15 MB

english, 1966

MEANING, VALUE, AND THE THEORY OF PROMOTION

Jerome B. Kernan, Montrose S. Sommers

Journal:

Journal of Communication

Année:

1967

Langue:

english

Fichier:

PDF, 1.24 MB

english, 1967

Variations on the pursuit of beauty: Toward a corporal theory of the body

Teresa J. Domzal, Jerome B. Kernan

Journal:

Psychology and Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 1.16 MB

english, 1993

Why products flourish here, fizzle there

Montrose Sommers, Jerome Kernan

Journal:

Thunderbird International Business Review

Année:

1967

Langue:

english

Fichier:

PDF, 177 KB

english, 1967

The closest thing to measuring advertising effectiveness

Jerome B. Kernan, James U. McNeal

Journal:

Business Horizons

Année:

1964

Langue:

english

Fichier:

PDF, 597 KB

english, 1964

The behavioral matrix A closer look at the industrial buyer

Jerome B. Kernan, Montrose S. Sommers

Journal:

Business Horizons

Année:

1966

Langue:

english

Fichier:

PDF, 903 KB

english, 1966

Chasing the Holy Grail: Reflections on "What is Consumer Research?"

Journal of Consumer Research

Journal:

Année:

1987

Langue:

english

Fichier:

PDF, 136 KB

english, 1987

Comment on the Michelsen-Terry Reply

Jerome B. Kernan and Lawrence L. Schkade

Journal:

Administrative Science Quarterly

Année:

1973

Langue:

english

Fichier:

PDF, 391 KB

english, 1973

Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects

Robert E. Kleine III and Jerome B. Kernan

Journal:

Journal of Consumer Research

Année:

1991

Langue:

english

Fichier:

PDF, 454 KB

english, 1991

PROCESSING EFFECTS OF EXPECTANCY-DISCREPANT PERSUASIVE MESSAGES

HUNT, JAMES M., SMITH, MICHAEL F., KERNAN, JEROME B.

Journal:

Psychological Reports

Année:

1989

Langue:

english

Fichier:

PDF, 733 KB

english, 1989

International Advertising:

Kernan, Jerome B., Domzal, Teresa J.

Journal:

Journal of International Consumer Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 2.93 MB

english, 1993

Mirror, Mirror: Some Postmodern Reflections on Global Advertising

Domzal, Teresa J., Kernan, Jerome B.

Journal:

Journal of Advertising

Année:

1993

Langue:

english

Fichier:

PDF, 3.68 MB

english, 1993

Memory Structure in the Processing of Advertising Messages: How Is Unusual Information Represented?

Hunt, James M., Kernan, Jerome B., Bonfield, E. H.

Journal:

The Journal of Psychology

Année:

1992

Langue:

english

Fichier:

PDF, 1.59 MB

english, 1992

Like It Is: Inner-City Marketing

Review by: Jerome B. Kernan

Journal:

KLEINE, ROBERT E., KERNAN, JEROME B.

Année:

1972

Langue:

english

Fichier:

PDF, 500 KB

english, 1972

STRATEGIES FOR OBJECT IDENTIFICATION AND CONFIDENCE: INFLUENCE OF APPEARANCE, AMOUNT OF CONTEXT, AND FAMILIARITY

Journal:

Perceptual and Motor Skills

Année:

1992

Langue:

english

Fichier:

PDF, 254 KB

english, 1992

A Cross-Cultural Analysis of Stimulus Sampling

Jerome B. Kernan and Lawrence L. Schkade

Journal:

Administrative Science Quarterly

Année:

1972

Langue:

english

Fichier:

PDF, 1.25 MB

english, 1972

Materialism as Social Cognition: People, Possessions, and Perception

James M. Hunt, Jerome B. Kernan and Deborah J. Mitchell

Journal:

Chatterjee, Anindya, Hunt, James M., Kernan, Jerome B.

Année:

1996

Langue:

english

Fichier:

PDF, 577 KB

english, 1996

What Self-Monitors Don't Monitor

Journal:

Perceptual and Motor Skills

Année:

1999

Langue:

english

Fichier:

PDF, 39 KB

english, 1999

Social Character of Materialism

Chatterjee, Anindya, Hunt, James M., Kernan, Jerome B.

Journal:

Psychological Reports

Année:

2000

Langue:

english

Fichier:

PDF, 165 KB

english, 2000

Deliberative vs Disingenuous Subjects on the Social Desirability of Need for Cognition

Hunt, James M., Chatterjee, Anindya, Kernan, Jerome B.

Journal:

Perceptual and Motor Skills

Année:

1993

Langue:

english

Fichier:

PDF, 153 KB

english, 1993

Perceived Risk in Store Selection

Hisrich, Robert D., Dornoff, Ronald J., Kernan, Jerome B.

Journal:

Reingen, Peter H., Kernan, Jerome B.

Année:

1972

Fichier:

PDF, 625 KB

1972

More Evidence on Interpersonal Yielding

Journal:

Greeno, Daniel W., Sommers, Montrose S., Kernan, Jerome B.

Année:

1979

Fichier:

PDF, 931 KB

1979

Personality and Implicit Behavior Patterns

Journal:

Greeno, Daniel W., Sommers, Montrose S., Kernan, Jerome B.

Année:

1973

Langue:

english

Fichier:

PDF, 931 KB

english, 1973

Personality and Implicit Behavior Patterns

Journal:

Reingen, Peter H., Kernan, Jerome B.

Année:

1973

Fichier:

PDF, 931 KB

1973

Marketing's Coming of Age

Kernan, Jerome B.

Journal:

Journal of Marketing

Année:

1973

Fichier:

PDF, 1.07 MB

1973

Compliance with an Interview Request: A Foot-in-the-Door, Self-Perception Interpretation

Journal:

Année:

1977

Fichier:

PDF, 635 KB

1977

Choice Criteria, Decision Behavior, and Personality

Kernan, Jerome B.

Journal:

Lambert, David R., Dornoff, Ronald J., Kernan, Jerome B.

Année:

1968

Fichier:

PDF, 1.20 MB

1968

The Industrial Buyer and the Postchoice Evaluation Process

Journal:

Année:

1977

Fichier:

PDF, 794 KB

1977

Paired Comparisons and Graph Theory

Kernan, Jerome B.

Journal: